Los Angeles Lakers star LeBron James‘ try and trademark the time period “Taco Tuesday” has been denied, however in line with James’ group, he nonetheless achieved the end result he needed from the appliance within the first place.
The U.S. Patent and Trademark Workplace on Wednesday refused the appliance filed by James’ firm LBJ Logos, explaining that “Taco Tuesday” is “a commonplace time period.”
“The applied-for mark is a commonplace time period, message, or expression broadly utilized by quite a lot of sources that merely conveys an abnormal, acquainted, well-recognized idea or sentiment message,” the USPTO wrote.
A spokesman for James informed ESPN’s Dave McMenamin that the appliance was filed “to make sure LeBron can’t be sued for any use of ‘Taco Tuesday.'”
“Discovering ‘Taco Tuesday’ as commonplace achieves exactly what the supposed final result was, which was getting the U.S. authorities to acknowledge that somebody can’t be sued for its use,” the spokesman stated.
The USPTO additionally cited examples of eating places which have used the time period, together with a number of articles displaying that “Taco Tuesday” is a “broadly used message utilized by numerous events to specific enthusiasm for tacos by selling and celebrating them on a devoted weekday.”
James’ spokesman identified that the USPTO’s ruling will defend not solely James however anybody else from utilizing “Taco Tuesday” for enterprise causes.
James started sharing movies of his household’s taco nights on his Instagram account in the course of the offseason. The movies grew to become one thing of a social media sensation, with James making particular “It is Taco Tuesday” T-shirts and new Lakers ahead Anthony Davis even making a particular visitor look.
James had sought to monetize the movies by submitting to trademark “Taco Tuesday” in August. LBJ Logos said in its software that the products and companies concerned with the trademark contain “promoting and advertising and marketing companies supplied by way of oblique strategies of promoting communications, particularly, social media, search engine advertising and marketing, inquiry advertising and marketing, web advertising and marketing, cellular advertising and marketing, running a blog and different types of passive, sharable or viral communications channels.”
The corporate additionally listed “podcasting companies” and “on-line leisure companies, particularly, offering a web site that includes non-downloadable movies, and social media posts within the area of sports activities, leisure, present occasions and standard tradition.”